Complete guide for content optimisation

Here we give you guidelines to improve your search engine ranking. Some can be carried out thanks to Seologies and others must be done by you, as some are easier to implement than others.

The following can be revised with Seologies

  • The page content should have an appropriate length.
  • You must include enough proof terms so that search engines understand you are an expert in the subject of your article, and so that your article is strongly associated with your keyword.
  • The page content must be unique within your website and the Internet.
  • The spelling and grammar of your website must be correct.
  • The content must be easy to understand, with simple words and short sentences.
  • Your content must explore a subtopic or provide your own research or analysis.
  • Include your keywords in the different tags (h1, h2, title, description), frequently but not in excess.

Optimisations you can carry out yourself

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Referring to the domain name

  • Pay for 5 or more years of your website domain.
  • If your domain has private contact details, make them public.
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Referring to HTML

  • Use microsnippets.
  • Make sure the hreflang tag is correct.
  • Check the alerts on your Google Webmaster Tools panel to correct any errors or penalties that appear on it (https://www.google.com/webmasters/tools/).
    On this panel you’ll find a wide variety of alerts that can help you to improve your website.
  • Add a contact page to your website, where your phone number and contact address are clearly visible.
  • If your content is paged, indicate this correctly to Google (https://support.google.com/webmasters/answer/1663744?hl=en)
  • Make sure your website’s HTML code is correct by using: https://validator.w3.org/.
  • Delete META KEYWORDS tags from your pages, because they do not help SEO and will only penalise you.
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Structure

  • Correct all errors that may appear using the PageSpeed Insights tool: https://developers.google.com/speed/pagespeed/insights/
  • If you are directing one page to another, make sure to update all the links and redirect using a http 301 code. You can check that it is correct by using the following tool: http://www.redirect-checker.org/index.php. Page redirection should always be carried out by an expert.
  • Google values pages that use HTTPS. Redirect all your pages to their identical version using 301 redirection but with a security certificate (https).
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Newness

  • Each time a page’s content changes, Google favours its positioning for one to two days. As rewriting a whole website every two days is usually impossible, a solution is to allow user participation, such as creating comments or other content, thereby making your website content more dynamic.
  • If you want comments or other user content to affect your positioning, keep in mind that:

– You must make sure that the content is relevant (add relevant terms), useful and correctly written.
– It must load in a static way on the page (and not via Javascript).

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RankBrain

The aim of RankBrain is to make sure your website offers users true and innovative information that is related to the niche of your website and the article you are writing.

  • If the nature of the text allows it, add pros and cons to your articles so search engines know your content is impartial.
  • Avoid superlatives such as: “The best”, “the most incredible”, “Dramatic improvements…”
  • Include information that Google can easily check is true. For example: 100 grams of avocado contains 134 calories.
  • Add simple sentences or lists with new information elaborated by you.
  • Avoid giving information or data that Google can easily detect is false.
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Outbound links

  • Include links in your article that are relevant and can bring value to the article.
  • Do not put links on pages that could be penalised by Google.
  • If you are not sure whether the page you are linking to will bring value to the user or get penalised, add the attribute rel=”nofollow” to the link.
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