Frequently Asked Questions
Are SEOLOGIES’ results perfect?
Seologies generates its results based on statistic correlations and heuristic analysis. Since it is impossible to access all the implicated variables with precision, and since we base our results on the analysis of texts that are far from having the precision of numeric data, it is impossible to create mathematical models that offer 100% precision. Also, if we were actually to optimise our formulas to achieve close to 100% precision, we would be committing a mathematical error called ‘overfitting’, which significantly reduces our algorithm’s’ capacity to learn and evolve.
Despite this, these tools have proved to be highly useful in the improvement of search engine positioning and in attracting adverts with higher CPC.
How much will my positioning improve?
The three main factors* of search engine positioning are (http://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882):
- Links (Backlinking)
Seologies helps you to improve your score in two of these: Content and RankBrain. In the same way content has the capacity to raise or completely ruin your website’s positioning, backlinking can also increase or completely destroy your positioning; therefore, it is impossible to guarantee that your positioning will improve just by using our tool. Improvement is very probable and usually happens, but the result cannot be guaranteed.
Will my content be perfect using SEOLOGIES?
Please read the section ‘Improve your content’ for additional recommendations.
How can I structure my website if I have articles on diverse topics?
If you have articles on diverse topics due to your website’s nature, it is important to correctly indicate the category to Google by using breadcrumbs (https://developers.google.com/search/docs/guides/enhance-site#enable-breadcrumbs) and subfolders in the URL:
Who is Seologies aimed at?
Seologies is not a service for the general public. Seologies is useful for:
- Editors that need to optimise content for search engine positioning.
- Agencies and online positioning professionals.
- Specialists in Inbound Marketing.
- Companies that wish to validate the content of their websites.
How can I be sure that I need Seologies?
Use the free versions or contact us before buying to ensure it will be useful for you.
Are subdomains useful in SEO?
Each subdomain is treated independently on a SEO level and therefore needs its own quota of quality content and inbound links to receive organic traffic.
In SEO, subdomains are usually recommended in the following cases:
- To relocate low-quality content and stop it from affecting good content.
- To start introducing new articles on a different topic to that of your website.
- Because your website historically uses subdomains and receives a high number of visits.
Note: Each subdomain you create must have its own HTTPS certificate (if you use it), and you must register it separately on Google Webmaster Tools.
Is redirecting useful for SEO?
For majority of webmasters, redirecting is not recommended, as it requires wide knowledge and many verifications.
If you are going to redirect pages, use a tool such as Xenu (http://home.snafu.de/tilman/xenulink.html) to validate broken links on your website.
If I buy a website and include articles optimised with this tool, will my traffic improve?
If you are going to buy a website, make sure of the following:
- It does not incur in any content (Google Panda) or link (Google Penguin) penalties. You can revise these points by opening the Google Webmaster Tool panel of the domain and reviewing the alerts and historical visits generated by search engines. Lifting Google Panda or Penguin penalties is not impossible, but requires expertise to do so effectively.
- The topic of the website you are going to buy is closely related to the new website you wish to develop.
- Where possible, try to not delete any page currently indexed by Google. Try to rewrite and improve the content of the pages.
How many high quality articles must my domain have to not be penalised by Google?
Usually optimised pages must make up at least 80% of the analysed subdomain (Google Panda penalties are currently applied at subdomain level).
Can my domain be well-positioned with low-quality content?
Domains entirely made up of bad content are positioned more or less appropriately when one or more of the following factors are involved:
- The domain’s backlinking is very good.
- The website is positioned for market niches with low competition.
In either of these cases, you can improve its positioning by rewriting the content.
How can I have low-quality content pages on my website without the rest being penalised?
Sometimes you will want to keep pages with duplicated or hardly any content, for legal reasons or because they add some kind of value to the user. The strategies needed to keep this kind of page without getting penalised are the following:
- If your content is duplicated on a different page in your subdomain, use canonical URLs: https://support.google.com/webmasters/answer/139066
- If you wish to keep the page in your subdomain, but understand that its content is low-quality and therefore not likely to attract many visits, you can add the following tag in the HEAD field of its HTML:
< meta name="robots" content="noindex, follow" >
By doing so, the page in question will disappear from search engines and therefore will not penalise you if the content is duplicated on another website or if it is low-quality (but it will also not receive visits from search engine traffic)
- If you have a large quantity of low-quality content, but you still wish to keep it on your website to be indexed on search engines, an alternative solution is to relocate all of those pages to another subdomain and to redirect the old URLs to the new ones through a HTTP 301 redirection. URL redirecting is quite complicated and always requires help from a SEO professional.
As content penalties (Google Panda) are currently at subdomain level, if you have various subdomains with various content qualities, they will not affect each other.